Editor's note: Rhys is currently making research and
writing contributions under Dr Antoine Duval at the T.M.C. Asser Institute with
a focus on Transnational Sports Law. Additionally, Rhys is the ‘Head of
Advisory’ of Athlon CIF, a global fund and capital advisory firm specialising
in the investment in global sports organisations and sports assets.
Rhys has a Bachelor of Laws (LL.B) and
Bachelor of Philosophy (B.Phil.) from the University of Notre Dame, Sydney,
Australia. Rhys is an LL.M candidate at the University of Zurich, in
International Sports Law. Following a career as a professional athlete, Rhys
has spent much of his professional life as an international sports agent,
predominantly operating in football.
Rhys is also the host of the podcast
“Sportonomic”.
Introduction
In the following two-part blog series, I
will start by outlining a short typology of investors in football in recent
years, in order to show the emergence of different varieties of investors who
seek to use football as a means to a particular end. I will then in a second
blog, explore the regulatory landscape across different countries, with a
particular focus on the regulatory approach to multi-club ownership. Before
moving forward, I must offer a disclaimer of sorts. In addition to my research and writing
contributions with the Asser Institute, I am the ‘Head of Advisory’ for Athlon
CIF, a global fund and capital advisory firm specialising in the investment in
global sports organisations and sports assets. I appreciate and hence must flag
that I will possess a bias when it comes to investment in football.
It might also be noteworthy to point out
that this new wave of investment in sport, is not exclusive to football. I
have recently written elsewhere about CVC Capital Partners’ US$300 million
investment in Volleyball, and perhaps the message that lingers behind such
a deal. CVC has also shown an interest
in rugby and recently acquired
a 14.3 per cent stake in the ‘Six Nations Championship’, to the tune of £365
million. New Zealand’s 26 provincial
rugby unions recently voted unanimously in favour of a proposal to sell 12.5
per cent of NZ Rugby’s commercial rights to Silver Lake Partners for NZ$387.5
million. Consider also the apparent
partnership between star footballer’s investment group, Gerard Pique’s
Kosmos, and the International Tennis Federation. Kosmos is further backed by Hiroshi
Mikitani’s ecommerce institution, Rakuten, and all involved claim to desire an
overhaul of the Davis Cup that will apparently transform it into the ‘World Cup
of Tennis’. Grassroots projects, prizemoney for tennis players and extra
funding for member nations are other areas the partnership claims to be
concerned with. As is the case with all investment plays of this flavour, one
can be certain that a return on the capital injection is also of interest.
So, what are we to conclude from the trends
of investment in sport and more specifically for this blog series, in football?
A typology elucidates that a multiplicity of investors have in recent years
identified football as a means to achieve different ends. This blog considers
three particular objectives pursued; direct financial return, branding in the
case of company investment, or the branding and soft power strategies of
nations.More...