Asser International Sports Law Blog

Our International Sports Law Diary
The Asser International Sports Law Centre is part of the T.M.C. Asser Instituut

The Kristoffersen ruling: the EFTA Court targets athlete endorsement deals - By Sven Demeulemeester and Niels Verborgh

Editor’s note: Sven Demeulemeester and Niels Verborgh are sports lawyers at the Belgium law firm, Altius.

 

Introduction

In its 16 November 2018 judgment, the Court of Justice of the European Free Trade Association States (the EFTA Court) delivered its eagerly awaited ruling in the case involving Henrik Kristoffersen and the Norwegian Ski Federation (NSF). 

On 17 October 2016, Kristoffersen had taken the NSF to the Oslo District Court over the latter’s refusal to let the renowned alpine skier enter into a sponsorship with Red Bull. At stake were the commercial markings on his helmet and headgear in races organised under the NSF’s umbrella. The NSF refused this sponsorship because it had already granted the advertising on helmet and headgear to its own main sponsor, Telenor. Kristoffersen claimed before the Oslo District Court, that the NSF should be ordered to permit him to enter into an individual marketing contract with Red Bull. In the alternative, Kristoffersen claimed damages up to a maximum of NOK 15 million. By a letter of 25 September 2017, the Oslo District Court referred several legal questions to the EFTA Court in view of shedding light on the compatibility of the rules that the NSF had invoked with EEA law.

If rules do not relate to the conduct of the sport itself, but concern sponsorship rights and hence an economic activity, these rules are subject to EEA law. The EFTA Court ruling is important in that it sets out the framework for dealing with - ever more frequent - cases in which an individual athlete’s endorsement deals conflict with the interest of the national or international sports governing bodies (SGBs) that he or she represents in international competitions.


The Kristoffersen ruling: the EFTA Court targets athlete endorsement deals 

A. Facts and procedures

Henrik Kristoffersen, silver medalist at the 2018 Pyeongchang Olympic Games and a bronze medalist at the 2014 Sochi Olympic Games, is a member of the Norwegian national alpine skiing team. Kristoffersen is not an employee of the Norwegian Ski Federation (NSF), but he did sign a standard athlete’s contract with the NSF to be able to participate in the national team.[1]

The Norwegian Ski Federation (NSF) - a non-profit organisation - is a sports organisation, which organises, among other things, activities in the discipline of alpine skiing. The NSF is a member of both the International Ski Federation (FIS) and of the Norwegian Olympic and Paralympic Committee and Confederation of Sports (NIF). Therefore, the NSF is subject to the FIS’ and the NIF’s regulations. Only the FIS and its national federations, such as the NSF, organise alpine skiing races of financial value to alpine skiers in classic disciplines, such as the slalom and downhill skiing. The NSF is financed by public funds and marketing contracts. The revenues gained from marketing activities accounted for 71% of the NSF’s total income in 2015.[2]

Individual sponsorship agreements are subject to the NSF’s approval,[3] although the NSF’s standard athlete contract foresees an exception[4] in which the athlete may enter into individual sponsorship agreements with equipment providers in the NSF’s “skipool”. The NSF skipool is a pool scheme that is open to selected equipment suppliers without requiring the NSF’s approval. To become a member of the NSF skipool, suppliers must be approved as an equipment supplier by the FIS/NSF. In addition, they also must pay an annual fee to the NSF. Athletes are prohibited from entering into agreements with any supplier that is not a member of the NSF skipool.

The NSF covers all expenses (e.g. board and lodging, transport, equipment, medical support, insurance, etc.) of the members of the Norwegian national alpine skiing team for approximately 200 days a year, but the athletes do not receive any of the funds that the NSF collects from the main and co-sponsors as the athletes’ own income.[5]

This specific case concerns a dispute between Kristoffersen and the NSF relating to an individual sponsorship contract that Kristoffersen had with Red Bull[6] for helmet and headgear worn in races under the auspices of the NSF and the International Ski Federation (FIS). Kristoffersen and Red Bull had been seeking to enter into such an agreement since 2014, but the NSF had refused permission for Kristoffersen to sign the contract at the end of April 2018.[7] The NSF had already decided to include space upon its helmet and headgear in the contract with its main sponsor, Telenor.

B. Questions to the EFTA Court and its answers

The questions

In this dispute, the Oslo District Court referred six questions to the EFTA Court, the supranational judicial body responsible for interpreting the Agreement on the European Economic Area (EEA) for the EFTA States that are parties to the EEA Agreement (Iceland, Liechtenstein and Norway).[8]

The questions essentially covered two issues.

The first issue was whether rules, such as those in the NSF Joint Regulations, on prior control and consent for individual sponsorship contracts regarding commercial marking on the national team’s equipment, or the application of those rules, constitute a restriction under Article 36 EEA Agreement or the Services Directive.[9]

The second issue was whether such a restriction on an athlete’s right to enter into sponsorship agreements could be justified.

Prior control and consent for individual sponsorship contracts can constitute a restriction

Applicability of Article 36 EEA Agreement

The EEA Agreement’s free movement rules may also apply to the rules laid down by sports associations.[10] With reference to the Court of Justice of the European Union’s long-standing case law,[11] the EFTA Court has concluded that sport is subject to EEA law to the extent it constitutes an economic activity. Athletes’ sponsorship contracts entail marketing services, which constitute, as such, an economic activity.[12] The EFTA Court has also concluded that the cross-border element is present since the proposed sponsorship contract involved a Norwegian athlete and an Austrian company; and the professional competitions in which Kristoffersen participated took place in several EEA States.[13]

Next, the court has determined whether the present case concerns the freedom of establishment or the freedom to provide services. The court has stated that “the rules in question concern, at least predominantly, the freedom to provide services, as opposed to the freedom of establishment” since the NSF’s rules may grant or refuse permission to athletes to enter into individual marketing contracts, which will have an impact on Kristoffersen’s opportunities to provide marketing services. By contrast, the rules will not or only remotely, affect an athlete’s freedom to establish themselves as professional skiers, which is the activity from which their marketing activity derives.[14]

The prohibition of restrictions on the freedom of providing services

Article 36 EEA Agreement prohibits restrictions on the freedom of providing services within the EEA. Measures liable to hinder or make less attractive the exercise of a fundamental freedom guaranteed by the EEA Agreements are an encroachment upon this freedom.

A system of prior control and consent for individual sponsorship contracts appears to make the exercise of Kristoffersen’s marketing activity less attractive. Under the EFTA Court’s settled case law, prior authorisation schemes amount to a restriction on the freedom to provide services.[15] However, this is ultimately for the referring court to determine.[16]

Justifications to restrictions

A restriction on the freedom to provide services (Article 36 EEA Agreement) may be justified on the grounds set out in Article 33 EEA Agreement[17] or by overriding reasons in the public interest, provided that it is appropriate to secure the attainment of the objective that it pursues and does not go beyond what is necessary to attain it.[18]

Legitimacy of the aims pursued by the measures at issue

Aims of a purely economic nature, such as the desire to increase profits, cannot justify a restriction on the freedom to provide services. The aim of the measure in this case appears, however, to be related to ensuring a stable basis for the NSF’s activities. The court has found it relevant that the NSF is a non-profit sports association, that the marketing revenues are by far its most important source of income (71% of the NSF’s total income in 2015) and that the overall revenue is not only used for professional sports, but also for recruitment, education and children’s and reactional sports.

The EFTA Court has indicated – with reference to the CJEU’s Bernard judgment[19] - that the objective of encouraging the recruitment and training of young athletes is legitimate. But, it is not sufficient for the restrictive measure to resort to a legitimate aim in general: it must be assessed whether the measure at issue actually pursues the invoked aim. The referring court must therefore identify, in the light of the facts of the case, the objectives that are in fact pursued by the contested measure.[20]

Suitability/Consistency

The party imposing the restriction must demonstrate that the measure is suitable to achieve the legitimate objective pursued along with genuinely reflecting a concern to attain that aim in a consistent and systematic manner.[21] The EFTA Court states that it is reasonable that some of the revenues are only dedicated to professional athletes, but that the income generated must also benefit the legitimate aims (such as recruitment, education, children’s and recreational sports).[22]

In this case, the EFTA Court has concluded that the rules on prior control and consent for individual sponsorship contracts, such as those laid down in the NSF Joint Regulations, are suitable to achieve that objective since a substantial part of the income is spent on the objective of encouraging the recruitment and training of young athletes.[23]

Necessity

The referring court must also assess whether the measure goes beyond what is necessary to attain that objective. The necessity test implies that the chosen measure must not be capable of being replaced by an alternative measure that is equally useful but less restrictive to the fundamental freedoms of EEA law.[24] In this case, it must be assessed whether there are other less restrictive measures that would ensure a similar level of resources.[25]

The Court believes that the assessment of the system’s necessity must take account of the fact that the NSF and the athletes are mutually dependent on one another.[26] The system must ensure that the athletes receive a fair share of the revenues from sponsorship contracts. If not, that would constitute a disproportionate restriction on the athletes’ freedom to provide sponsorship services. The Court has argued that in this case it appears that revenue generated from marketing contracts constitutes the most important source of income for both the NSF and the athletes.[27] In addition to that, the Court has also taken into account that the NSF covers all the expenses of members of the Norwegian national alpine skiing team for approximately 200 days a year. Furthermore, the athletes may enter into individual sponsorship contracts with equipment providers in the NSF skipool without the NSF’s approval. Outside the NSF skipool, additional contracts may be entered into with the NSF’s approval.[28]

Kristoffersen concluded several of those contracts, which may have an impact on the assessment of the referring court about whether the athletes receive - through the system in place - a fair share of the revenue from the potential market for sponsorship contracts.[29]

C. Guidelines for concrete decisions and procedural aspects

A system of prior control and consent for individual sponsorship contracts may constitute a justified restriction on athletes’ freedom to provide sponsorship services, so long as it pursues a legitimate aim, is suitable and does not go beyond what is necessary to attain the aim.[30]

While a system of prior control and consent for individual sponsorship contracts may be justified as such, it does not necessarily follow that every individual decision taken under that system is equally justified. Such individual decisions must pursue the legitimate aims of the system in a suitable and proportionate manner and there must be a fair balance between the interests of the NSF and the professional athletes.[31]

The existence, at the time of the athlete’s application for approval, of a collective sponsorship contract with the NSF’s main sponsor, Telenor, covering helmet and headgear, may be relevant to the assessment of whether the concrete refusal is justified. The assessment of proportionality may also include the issue of whether the NSF was aware of Kristoffersen’s intention to enter into a separate sponsorship agreement when NSF concluded its collective sponsorship contract, as well as the impact of such a collective sponsorship agreement on Kristoffersen’s ability to generate income from his profession. Furthermore, the referring court may also take account of the impact of individual sponsorship contracts on the NSF’s ability to achieve the legitimate aims invoked.

Besides that, the system and the decisions under a national sports federation’s approval scheme for individual marketing contracts may not be arbitrary and must satisfy certain procedural requirements (such as: the proper communication of an individual decision within a reasonable time; and a review of the decision before an independent body should be available).[32]

Striking the right balance between collective interests and individual ones can be difficult as the EFTA Court’s decision illustrates. Even though the EFTA Court sets out some key principles for evaluating advertising and sponsorship restrictions, it leaves the ultimate call for balancing those interests to the Oslo District Court.


Conclusion

The EFTA Court has drawn a clear ‘line in the sand’ for SGBs.

The Court’s ruling considers that a system of prior control and consent for athlete’s individual sponsorships, and potential refusal of such sponsorship, constitutes a restriction of the freedom to provide services, to the extent that the system makes less attractive the exercise of an athlete’s freedom to provide a marketing service. Such a restriction will be acceptable only if it pursues a legitimate aim, is suitable and does not go beyond what is necessary to attain the aim.

Aims of a purely economic nature, such as the desire to increase profits, cannot justify such a restriction. The objective of encouraging the recruitment and training of young athletes can however be a legitimate aim, to the extent that a substantial part of the income is indeed spent on encouraging the recruitment and training of young athletes. Also, a fair balance between the federation’s interests and the particular athlete’s interests is required. The EFTA Court considers that SGBs and athletes are often mutually dependent on one another. Athletes must receive a fair share of the revenues from sponsorship contracts. A decision to refuse an endorsement must be well-reasoned and communicated to the athlete within a reasonable timeframe. In addition, a review procedure before a body independent of the federation should be available.

In times where SGBs’ advertising and sponsorship restrictions are already under scrutiny from a competition law perspective,[33] the EFTA Court has added internal market arguments to the mix. Both the fundamental freedoms and the competition law arguments are likely to bolster individual athletes seeking to increase revenue from their sporting activities. The decision clearly indicates that SGBs should be careful when dealing with sponsorship deals.

At the same time, the ruling shows SGBs how to adopt sponsorship regulations that are the least likely to infringe EEA law. To justify restrictions, the SGBs will need to come up with a transparent, intelligent system in which restrictions are justified in view of (proven) redistribution of income to support the training of athletes and the funding of amateur sports. The presence of independent review procedures will be key. In that respect, the EFTA Court ruling may serve as ‘ammunition’ for those looking to increase transparency and good governance in the seat of SGBs.


[1] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 8.

[2] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 9-10.

[3] It follows from art. 200.3 and 204.1 of the FIS International Ski Competition Rules (joint regulations for alpine skiing), section 13-3(3) and chapter 14 of the Norwegian Olympic Committee’s Statutes, and Point 206.2.5 of the NSF Joint Regulations.

[4] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 17.

[5] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 19.

[6] Red Bull GmbH has its headquarters in Austria.

[7] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 20.

[8] Article 34 of the “Agreement between the EFTA States on the Establishment of a Surveillance Authority and a Court of Justice” foresees in the possibility for courts or tribunals in an EFTA State (Norway, Iceland and Liechtenstein) to request the EFTA Court to give an advisory opinion on the interpretation of the EEA Agreement.

[9] Directive 2006/123/EC of the European Parliament and of the Council of 12 December 2006 on service in the internal market.

[10] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 68.

[11] See among others: CJEU 12 December 1974, n° 36-74, ECLI:EU:C:1974:140; Walrave and Koch/Union Cycliste International, par. 4; CJEU 14 July 1976, nr. 13/76, ECLI:EU:C:1976:115, Donà/Mantero, par. 12; CJEU 15 December 1995, n° C415/93, ECLI:EU:C:1995:463, ‘Bosman’, par. 73; CJEU 18 July 2006, n° C-519/04 P, ECLI:EU:T:2004:282, Meca-Medina and Majcen/Commissie, par. 37-44.

[12] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 66.

[13] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 67.

[14] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 69.

[15] EFTA Court 10 May 2016, Case E-19/15, ESA/Liechtenstein, par. 85.

[16] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 76.

[17] Article 33 EEA Agreement “The provisions of this Chapter and measures taken in pursuance thereof shall not prejudice the applicability of provisions laid down by law, regulation or administrative action providing for special treatment for foreign nationals on grounds of public policy, public security or public health.”

[18] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 114.

[19] CJEU 16 March 2010, n° C-325/08, ECLI:EU:C:2010:143, Olympique Lyonnais

SASP/Olivier Bernard and Newcastle UFC, par. 23.

[20] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 117.

[21] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 118.

[22] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 119.

[23] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 120.

[24] EFTA Court, 16 May 2017, Case E-8/16 Netfonds Holding ASA, Netfonds Bank AS and Netfonds Livsforsikring AS/the Norwegian Government.

[25] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 122.

[26] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 124.

[27] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 124.

[28] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 125.

[29] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 125.

[30] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 125.

[31] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 127-128.

[32] EFTA Court 16 November 2018, Case E-8/17, Kristoffersen/NSF, par. 129-133.

[33] Cf. https://www.bundeskartellamt.de/SharedDocs/Meldung/EN/Pressemitteilungen/2017/21_12_2017_DOSB_IOC.html.

Comments are closed
Asser International Sports Law Blog | Statement on the European Commission's ISU Decision by Ben Van Rompuy and Antoine Duval

Asser International Sports Law Blog

Our International Sports Law Diary
The Asser International Sports Law Centre is part of the T.M.C. Asser Instituut

Statement on the European Commission's ISU Decision by Ben Van Rompuy and Antoine Duval

Editor's note: We (Ben Van Rompuy and Antoine Duval) are at the origin of today's decision by the European Commission finding that the International Skating Union's eligibility rules are contrary to EU competition law. In 2014, we were both struck by the news that ISU threatened lifetime ban against speed skaters wishing to participate in the then projected Icederby competitions and convinced that it was running against the most fundamental principles of EU competition law. We got in touch with Mark and Niels and lodged on their behalf a complaint with the European Commission. Three years after we are pleased to see that the European Commission, and Commissioner Vestager in particular, fully embraced our arguments and we believe this decision will shift the tectonic structure of sports governance in favour of athletes for years to come.


Here is our official statement:

Today is a great day for Mark Tuitert and Niels Kerstholt, but more importantly for all European athletes. The European Commission did not only consider the International Skating Union's eligibility rules contrary to European law, it sent out a strong message to all international sports federations that the interests of those who are at the centre of sports, the athletes, should not be disregarded. This case was always about giving those that dedicate their lives to excelling in a sport a chance to compete and to earn a decent living. The majority of athletes are no superstars and struggle to make ends meet and it is for them that this decision can be a game-changer.

However, we want to stress that this case was never about threatening the International Skating Union’s role in regulating its sport. And we very much welcome the exceptional decision taken by the European Commission to refrain from imposing a fine which could have threatened the financial stability of the International Skating Union. The International Skating Union, and other sports federations, are reminded however that they cannot abuse their legitimate regulatory power to protect their economic interests to the detriment of the athletes.

We urge the International Skating Union to enter into negotiations with representatives of the skaters to devise eligibility rules which are respectful of the interests of both the athletes and their sport.

Since the summer of 2014, it has been our honour to stand alongside Mark and Niels in a 'David versus Goliath' like challenge to what we always perceived as an extreme injustice. In this fight, we were also decisively supported by the team of EU Athletes and its Chance to Compete campaign.

Finally, we wish to extend a special thank you to Commissioner Vestager. This case is a small one for the European Commission, but Commissioner Vestager understood from the beginning that small cases do matter to European citizens and that European competition law is there to provide a level playing for all, and we are extremely grateful for her vision.


Dr. Ben Van Rompuy (Leiden University) and Dr. Antoine Duval (T.M.C. Asser Instituut)

Comments are closed
Asser International Sports Law Blog | Will the World Cup 2022 Expansion Mark the Beginning of the End of FIFA’s Human Rights Journey? - By Daniela Heerdt

Asser International Sports Law Blog

Our International Sports Law Diary
The Asser International Sports Law Centre is part of the T.M.C. Asser Instituut

Will the World Cup 2022 Expansion Mark the Beginning of the End of FIFA’s Human Rights Journey? - By Daniela Heerdt

Editor's note: Daniela Heerdt is a PhD candidate at Tilburg Law School in the Netherlands. Her PhD research deals with the establishment of responsibility and accountability for adverse human rights impacts of mega-sporting events, with a focus on FIFA World Cups and Olympic Games.


About three years ago, the Fédération Internationale de Football Association (FIFA) adopted a new version of its Statutes, including a statutory commitment to respect internationally recognized human rights. Since then, FIFA undertook a human rights journey that has been praised by various stakeholders in the sports and human rights field. In early June, the FIFA Congress is scheduled to take a decision that could potentially undo all positive efforts taken thus far.

FIFA already decided in January 2017 to increase the number of teams participating in the 2026 World Cup from 32 to 48. Shortly after, discussions began on the possibility to also expand the number of teams for the 2022 World Cup hosted in Qatar. Subsequently, FIFA conducted a feasibility study, which revealed that the expansion would be feasible but require a number of matches to be hosted in neighbouring countries, explicitly mentioning Bahrain, Kuwait, Oman, Saudi Arabia and the United Arab Emirates (UAE). One does not have to be a human rights expert to be highly alarmed by this list of potential co-hosting countries. Nevertheless, the FIFA Council approved of the possibility to expand in March 2019, paving the way for the FIFA Congress to take a decision on the matter. Obviously, the advancement of the expansion decision raises serious doubts over the sincerity of FIFA’s reforms and human rights commitments.


The Human Rights Climate in Potential Co-hosts

The list of human rights issues commonly linked to the potential co-hosts is long.[i] All of them uphold severe restrictions on the freedom of expression and regularly silence activists. Women face discrimination under the law of a number of these countries, and the rights of migrant workers are not adequately protected, leading to abusive situations and forced labour.[ii] Arbitrary arrests and unfair trials and sentencing are widespread in Oman.[iii] Bahrain has a habit of detaining, torturing and deporting human rights defenders and Kuwait refuses to recognize the 100,000 Bidun living in the country as Kuwaiti citizens, leaving them stateless. The latest add-on to Saudi Arabia’s appalling human rights track record is the mass execution of 37 individuals, which proceeded against vociferous criticism from other states and human rights organizations about the lack of due process and allegations of torture having been used to obtain confessions of those convicted and executed. Furthermore, even the highest football official cannot have missed the allegations on Saudi officials being involved in the murder of the journalist Jamal Khashoggi in the Saudi consulate in Turkey in October 2018. Finally, the active involvement of and alleged attacks on civilians launched by Saudi Arabia and the UAE in the Yemen war can also not be ignored.

In addition to these structural human rights issues spread in the region, a number of these countries have been involved in very recent football-related human rights cases. In January 2019, a British football fan, Ali Ahmad, has been detained for three weeks and suffered torture by UAE security officials for wearing a Qatari football jersey to an Asian Cup match between Qatar and Iraq. In February 2019, Hakeem al-Araibi, a football player from Bahrain, now living as refugee in Australia, has been released from Thai prison after his arrest in November 2018. The Thai authorities acted upon an arrest warrant issued by Bahrain, where Hakeem had been convicted in absentia to 10 years in prison for an incident dating back to November 2012. The official allegations were vandalism of a police station, but there is clear evidence that discharges Hakeem of these allegations. Most likely, he became a target of Bahraini government and football officials that identified and persecuted Bahraini football players that were involved in anti-government protests during the Arab Spring in 2012.


The Mismatch with FIFA’s Standing Human Rights Commitments

This brief overview presents just a fraction of the extremely negative human rights track record of the countries that FIFA is considering as potential co-hosts for the 2022 World Cup. In case one of these countries will indeed host a World Cup match, FIFA risks to throw away all efforts that it carefully put into building up its human rights profile in the past three years. After the inclusion of human rights into its Statutes, FIFA created a Human Rights Advisory Board in March 2017, adopted a human rights policy in May 2017, and launched a complaint mechanism for human rights defenders and media representatives in the run-up to the 2018 World Cup in Russia.

Most importantly, in October 2017 FIFA integrated human rights requirements in its bidding requirements for the World Cup following John Ruggie’s recommendation to “set explicit human rights requirements of Local Organising Committees in bidding documents for tournaments and provide guidance on them”.[iv] The revised bidding requirements expect bidders to conduct all bidding and hosting activities in line with internationally recognized human rights.[v] Furthermore, bidders are required to submit a public commitment to respect human rights and a human rights strategy, together with a report on stakeholder engagement in developing the policy.[vi] The new requirements applied for the first time to the bidding process for the 2026 World Cup and while the 2022 World Cup had been awarded before, the new standard forms an integral part of FIFA’s human rights system by now and therefore should be considered in the recent expansion plans.

Interestingly, the feasibility study on the expansion of the 2022 World Cup mentions human rights at several points: in the context of requirements regarding stadiums (p. 32 & 46), as part of requirements for additional infrastructure and sites (p. 46), and as one of the necessary government guarantees to be submitted to FIFA (p.68). Receiving such guarantees from the respective government might not pose a problem. Instead, the real issue at stake is whether FIFA truly cares about its human rights commitments when considering if these guarantees turn out to be nothing but empty words on a piece of paper? FIFA risks failing its commitments by letting any of the proposed countries co-host the World Cup without having done a proper human rights risk assessment.

Despite this risk, the expansion seems to be more likely to happen than not. FIFA President Gianni Infantino appears to be convinced that the expansion can contribute to solving the diplomatic crisis that is ongoing in the region and stated on record that a preliminary survey showed that 90% of the member associations are in favour of the expansion. Indeed, the decision lies in their hands. They make up the members of the FIFA Congress, FIFA’s supreme body for decision-making, and each member association has one vote. While a number of associations and confederations already publicly announced their support of the expansion, there is still hope that other member associations or confederations remind FIFA of its human rights responsibilities and commitments by voting against it.


[i] For an overview of human rights issues linked to these countries, see Human Rights Watch (2019), “World Report 2018”. 

[ii] See for example Human Rights Committee CCPR/C/BHR/CO/1 (2018), “Concluding observations on the initial report of Bahrain”.

[iii] Human Rights Council A/HRC/29/25/Add.1 (2015), “Report of the Special Rapporteur on the rights to freedom of peaceful assembly and of association, Maina Kiai – Mission to Oman”, para 20 ff.

[iv] John G. Ruggie (2017), “’For the Game. For the World’ FIFA & Human Rights”, p. 32.

[v] FIFA (2017), “FIFA REGULATIONS for the selection of the venue for the final competition of the 2026 FIFA World Cup™”, Regulation 8.1 (ii).

[vi] Ibid., Regulation 8.2.

Comments are closed