Digital marketing & communications specialist

Are you a digital marketing whiz with a passion for promoting higher education and its impact on the world? Do you thrive in a fast-paced, collaborative, and international environment? Are you fascinated by international law and the world of Hague-based international courts and tribunals such as the International Court of Justice and the International Criminal Court?

The T.M.C. Asser Instituut is seeking a passionate and results-oriented Digital Marketing & Communications specialist to join our dynamic communications team.

The T.M.C. Asser Instituut is a renowned research institute in international and European law, based in The Hague, the International City of Peace and Justice. We are affiliated with the University of Amsterdam, the largest university in the Netherlands. An intellectual hub with 42,000 students, 6,000 staff members and 3,000 PhD candidates, all connected by a shared culture of intellectual curiosity.

In this role, you'll be at the forefront of using innovative digital strategies to amplify the Institute's societal impact. You will develop and implement campaigns that not only boost our online presence and engage new and diverse audiences, but that ultimately empower more individuals to contribute to a more just and peaceful world through our education.

As a true digital generalist, you'll wear many hats, including:

Optimising our website and social media channels to maximise their reach and engagement, attracting a wider audience to our training programmes and inspiring positive change.
Leading strategic digital campaigns to increase enrolment for our education, raise awareness of our work on critical global issues, and foster new external collaborations.
Crafting compelling content across multiple platforms (website, social media, email) to showcase the Institute's thought leadership and the real-world applications of our research.

We're looking for someone who:

Shares our passion for higher education and international law and is committed to the Institute's mission of shaping a better future through education and research.
Has a proven track record in using digital marketing to achieve tangible results and engage diverse audiences.
Is a skilled storyteller who can craft compelling narratives that showcase the human impact of our work.

Responsibilities:

Manage and optimise our website and social media channels for maximum impact.
Lead strategic digital campaigns to increase enrolment, brand awareness, and external cooperation.
Craft compelling content across multiple platforms (website, social media, email) to engage current and new audiences.
Drive innovation and stay ahead of the curve in the ever-evolving digital landscape.
As a natural connector, you will collaborate with colleagues and external stakeholders to increase cooperation and ensure seamless communication.

Optimise website content for search engines (SEO, SEA, CRO) to improve organic visibility, increase traffic and conversation while improving the customer experience.
You are a strategic and tactical sparring partner for senior research staff and management while playing a key role in execution.

You will provide expert communications advice and regular social media trainings to our (senior) research staff.
You will collaborate with the writing and media specialist to develop and promote press releases, media kits, and other communication materials.

We're looking for someone with:

Bachelor's or university degree in Marketing, Business Administration, Advertising, Communications, Public Relations, or related.
Proven track record in multi-channel marketing and identifying new target audiences, ideally in an academic setting.
Outstanding editing, writing, and reviewing skills, with a knack for storytelling.
Collaborative and innovative mindset to foster partnerships and bring creative solutions to communication challenges.

Strong analytical and problem-solving skills for continuous improvement and effective strategy assessment based on data.
Strong understanding of SEO & SEA principles and best practices.
Proficiency in English (Level C2), Dutch would be a plus.

Great attention to detail.
Tech savviness, you are proficient in Microsoft Office Suite and Google Analytics, have experience with various content management systems, InDesign or Canva, video-editing and podcast production.

A passion for higher education and international law, and a commitment to the institution's mission.
Permission to work in the Netherlands.

Our offer
We offer full-time employment with a probationary period of two months, preferably starting from 1 September 2024, with the prospect of a permanent employment agreement. The UFO profile Communication Advisor 2-3 applies to this position. This position is classified in scale 10/11. This means a gross monthly salary between € 3.226 and € 5.929 for full-time employment (38 hours per week), excluding holiday allowance (8%) and year-end bonus (8.3%). The salary scale depends on competences and work experience. A temporary reduction in income tax (equal to 30% of taxable salary) may apply to non-Dutch candidates. Only candidates with permission to work in the Netherlands will be considered. The Collective Labour Agreement for Dutch Universities is applicable.

What else do we offer you?

An inspiring and diverse work environment with great colleagues.
29 days' holiday with full employment & extra holidays between Christmas and the New Year.
Excellent work (from home) facilities.
Pension accrual with ABP.
In addition, we offer excellent study and development opportunities and encourage our employees to continue their professional development.

Application procedure
Interested candidates who are eligible to live and work in the Netherlands are requested to submit the requested documents in English by email only to the T.M.C. Asser Instituut, po@asser.nl, mentioning “Marketing & Communication Advisor” in the subject line. All genders are encouraged to apply.

The deadline to submit applications is Friday 26 April 2024 (23:59 CEST). Interviews will follow shortly thereafter. The successful candidate will ideally begin no later than 1 September 2024.

Applications should include:

a curriculum vitae;
a motivation letter, including 2 names of references and
a portfolio with sample texts, video’s and/or digital campaigns.

A writing assessment will be part of the procedure.

While we appreciate all expressions of interest, only short-listed applicants will be contacted. Employment agencies should not submit applications.